Interest in forestry equipment is the secret behind Nisula Forest’s success

In forty years, forestry equipment manufacturer Nisula Forest has grown from the Nisula brothers’ own workshop into a business with approximately twenty employees. Nisula Forest’s industrial hall is located in Kuorevesi.

Interest in things is what lies behind our growth. We have always wanted to look for new, simple solutions. In addition, we’ve had good people around us,” Nisula Forest’s CEO Ali Nisula says.

Ali Nisula started building machinery at the end of the 1970s with his older brother Seppo. At first, the machinery was built for their own use. The Nisula brothers did contract work within forestry and it was expensive to buy equipment.

At the end of the 1980s, the innovative brothers had an idea of a new kind of a crane for a felling machine, and they offered the idea to Ponsse. Ponsse liked the idea and a cooperation started. About ten years later, the Nisula brothers started cooperating with Partek.

For the past ten years, Nisula Forest has manufactured forestry equipment under their own business name. Contract work within forestry has simultaneously been left behind as the machinery and metalwork take up all of the company’s time.

Nisula Forest has even experienced some tough times during their 40 years of operations, but the company has managed them well. Consolidating the Kuorevesi municipality into Jämsä in 2001 was one of the difficult changes. Nisula Forest was still active within forestry at that time, and the working areas were divided according to the old province division.

After the consolidation, the work sites in the old Häme province were immediately taken away. We had, of course, anticipated that this might happen,” Ali Nisula explains.

During the recession in the beginning of the 1990s, the Nisulas had just borrowed money to acquire more equipment for forestry contract work. Suddenly the interest rates soared.

Fortunately, we had work to do,” Nisula states.

Nisula Forest’s strengths include having multiple products and not focusing on one machinery model. During the financial crisis of 2008, Nisula Forest’s versatile operations saved the company. Due to the crisis, the demand for harvester heads plummeted, but simultaneously, the demand for energy wood heads was high.

“We made it through the worst. We could definitely feel the crisis, but we didn’t have to carry out any temporary dismissals,” Nisula says.

Nisula Forest has expanded the company’s premises at regular intervals as the company has grown. The company has been in the current location since 1994. The first expansion was made in 2002, and the next one, six years later in 2008. In 2016, the premises were expanded again.

We needed the expansion, as we were lacking in warehouse space,” Ali Nisula says and adds that the warehouse is again about to be too small.

Jämsä’s central location is a definite asset for Nisula Forest according to Ali Nisula. The company does maintenance work as well, from the southernmost Finland all the way to the north of the country. At Kuorevesi, the forest is also nearby, which is important for testing the equipment.

All in all, Nisula Forest manufactures approximately 250 harvester heads and energy wood heads annually. Most of them are exported. The furthest export countries are Japan and Brazil, and the closest ones in Europe: Poland and France.

Success can also turn into a problem. Nisula Forest’s products have been so interesting that people are shamelessly copying them. Energy wood heads designed and manufactured by the company have according to Ali Nisula been copied around the world after the launch.

At first, some of them were even copying our brochures word-for-word,” he says.